Treasury Shares purchase and Notification of share capital changes

Milan, 31 July, 2019 – MailUp S.p.A. – MAIL (the “Company” or “MailUp”), a company admitted to trading on the multilateral trading facility AIM Italia / Alternative Investment Market and operating in the marketing technology field, hereby notifies the purchase of n. 12,000 treasury shares on AIM Italia, value dates 26, 29 and 30 July, 2019, at an average price of Eur 3.7521 per share, for a total consideration of Eur 45,025.40. The purchase was completed through Banca Popolare di Sondrio. Furthermore, following the share capital increase for the purposes of the stock option plan known as “Piano 2016” (the “Plan”), as resolved by the Company's Board of Directors on 29 March 2016 (for more information please see the press release published on the same date) and following the attribution of 30,000 shares (with a 12-month lock-up period) on 2 July, 2019 (for more information please see the press release published on the same date), hereby notifies the new share capital composition (subscribed and paid-up). The declaration of the completed share capital increase was submitted to the Company Register of Milan on 29 July, 2019.