30 October 2018 Board of Directors resolution registered in the Companies Register, for the contribution in kind following Datatrics acquisition

Milan, 8 November, 2018 – MailUp S.p.A. (the “Company” or the “Issuer” or “MailUp”), a company admitted to trading on the multilateral trading facility AIM Italia / Alternative Investment Market and operating in the marketing technology field, following the press release issued on October 30, 2018, has announced today that the minutes of the Board of Directors resolution of October 30, 2018 regarding the Capital Increase in Kind amounting to Euro 1,557,810.11 dedicated to BMC Holding B.V. via the contribution in kind of n. 409 Datatrics shares, representing 40.94% of its share capital (the “Contribution in Kind” and the “Contributed Shareholding”), were registered in the Companies Register on November 7, 2018.